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The founder of the legendary sports and leisure brand Lacoste made his name as a tennis professional. He was given the nickname Crocodile due to his playing style. The crocodile became the symbol of the label and is now one of the best-known logos in the world. The brand rose to prominence with the production of polo shirts, which still captivate people today with their classic, laid-back design. The sporty, yet chic attitude is also reflected in the eyewear fashion. Thanks to the elegant-luxurious design that is simple and without excessive details, the frames are instantly captivating. Classic colours are cleverly blended with modern elements to create elegant combinations. No one escapes the crocodile!
